Discover why successful AI adoption in business is 90% about people and culture, not just technology. Embedding AI into daily workflows drives true ROI and future growth.

Off-the-shelf AI models can predict real customer purchase intent with 90% accuracy. By simulating diverse consumer profiles and analyzing product images, the AI replicates survey results, outperforming classic machine learning. No fine-tuning is required, enabling fast, scalable synthetic market research for brands and marketers.

AI models hallucinate when data, prompts, or evaluation reward guessing, causing plausible but incorrect outputs. Prevention requires precise prompts.

Empower your business: Discover how AI agents boost productivity, drive innovation, and create strategic advantages for Kiwi CEOs.

Explore the driving forces behind rapid AI uptake, including industry initiatives, corporate pioneers, and academic research, with actionable insights for organizations seeking their own AI advantage.

Your biggest constraint isn't market opportunity—it's operational capacity. Smart businesses are deploying AI agents to handle routine work, freeing teams to focus on growth and strategy.

Comprehensive guide to assess AI vendors’ data privacy, ensuring compliance, risk evaluation and actionable recommendations for business decision-makers.

AI transforms designers from creators to strategists, making context, storytelling, and prompt engineering essential for brand‑consistent, scalable design.

We're moving towards a world where authenticity will be measured by emotional truth and connection rather than the mechanics of creation.

Discover how AI is transforming Kiwi businesses and learn how it can make a real impact in your business. This six-part webinar series powered by ANZ and NewZealand.AI is designed for business owners, leaders and anyone interested in the future of work.

The numbers alone tell a compelling story. Apple's largest acquisition to date was Beats Electronics in 2014 for $3 billion. The rumoured Perplexity deal would shatter this pattern completely.

The organisations thriving aren't those avoiding AI, they're the ones strategically integrating it to amplify human capability.

I spend my days helping Kiwi business leaders understand how to practically apply AI in their work. So, here’s my take on which AI tools I use, how I use them, and what I’ve found works best.

The Privacy Commissioner emphasises that privacy compliance is not optional but fundamental to responsible AI adoption in New Zealand. So we did some research using ChatGPT, Perplexity and our own human brain power to find out how well common AI platforms comply with NZ Privacy regulations.

Discover key insights from the 2025 Aotearoa Workforce Survey on how artificial intelligence is transforming work in New Zealand. This article explores the rapid adoption of AI tools, their impact on productivity, and what this means for job roles, employee expectations, and skills development.

Clarifying Key Misconceptions About AI Data Usage

The course covers core AI concepts, use case identification, risk and governance principles, tool selection, and skills training. It’s grounded in real-world business scenarios, with a clear focus on practical value and responsible implementation.

AI models occasionally hallucinate, but new research shows leading systems like GPT-4.5 and GPT-4o are now more accurate and vastly faster than humans. With error rates as low as 1.2%, AI delivers reliable, context-aware answers, transforming productivity and efficiency for business leaders ready to embrace the future.

The rapid advancement of artificial intelligence technologies is transforming workplaces across New Zealand, raising questions about job displacement and restructuring. This report evaluates the assertion that employees in smaller businesses (under 100 employees) are less susceptible to AI-driven job displacement, while larger enterprises (1000+ employees) face significant restructuring pressures.

How will SMEs compete against companies with 10x the productivity and effectiveness? AI can provide an unfair advantage for SMEs, Wilhelmina Shrimpton chats to Justin Flitter to find what this means.